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Smartway × London Broncos
A partnership built on access. Medicines reaching patients. Opportunity reaching young people across London
Follow Us:
A partnership built on access. Medicines reaching patients. Opportunity reaching young people across London
Official Healthcare Partner
Smartway Pharmaceuticals is proud to be the Official Healthcare Partner of London Broncos Rugby League Football Club.
Based in South Wimbledon, less than 1.5 miles from the Club’s home ground, Smartway has decades of experience supplying medicines to patients, healthcare providers, and governments around the world. We are one of the UK’s leading independent pharmaceutical distributors, specialising in ensuring access to medicines where they are needed most.
Our partnership with London Broncos reflects a shared commitment to the communities we serve. The Club runs pathway programmes reaching over 450 young athletes each year across London, with a particular focus on growing the women’s and girls’ game through its Junior Girls Talent Pathway, which Smartway is proud to support as naming rights partner.
We believe in access. In our business, that means medicines reaching patients. In sport, it means opportunity reaching young people. This partnership brings those values together.
The Partnership
As the Club’s Official Healthcare Partner, Smartway’s involvement spans the full breadth of London Broncos’ operations and community programmes, which includes:
Talent Pathways
Naming rights partner of the Junior Girls Talent Pathway, supporting girls aged 12 to 19 with elite training, competition, and a route into the professional game. The partnership also supports the Boys’ Pathway and the Club’s foundation programme.
Kit and Matchday Presence
Smartway branding appears on both the Men’s and Women’s First Team playing kits. Smartway maintains a visible presence throughout the home fixture programme at Cherry Red Records Stadium.
Medical Support
The Club’s medical team, including the club doctor and physiotherapist, wear Smartway-branded apparel on matchdays. The Club’s medical communications, including the regular Medical Report, carry Smartway Pharmaceuticals branding.
Community Programme
A dedicated community ticket programme at every home fixture provides free access to rugby league for NHS staff, local charities, and recognised community groups across London.
Employee Volunteering
Smartway employees volunteer alongside the Club’s coaching staff in supporting the talent pathway programmes, contributing time and expertise as well as funding.
Smartway and London Broncos are working closely together to ensure the partnership delivers lasting value for the community, the Club, and Smartway’s wider stakeholder network.
About Smartway Pharmaceuticals
Smartway Pharmaceuticals is a UK-headquartered independent pharmaceutical distributor supplying medicines globally. The company operates across multiple international markets and is licensed by the MHRA. Smartway’s mission is to improve access to medicines for patients worldwide.
About London Broncos
London Broncos are the only professional rugby league club in the capital. The Club competes in the Betfred Championship and runs one of the most extensive talent pathway and community programmes in the sport, reaching over 450 young athletes across London each year. For more information, visit londonbroncosrl.com